Episode 28 - Be the Algorithm
Anybody who creates content wants as many people as possible to see it.
Nobody wants their efforts and energy to go to waste.
You want to think like the algorithm, you want to act like the algorithm.
You want to create content that is impossible to miss on social media.
You want to know your connections, constituents and customers so well that everything you share with them is exactly what they want to see.
You want the content you publish to be so perfectly aligned with your audience’s needs and desires that LinkedIn, Twitter, Facebook, Instagram and the like can’t help but show it to them time and time again.
You want to be the algorithm.
Marketing is Supporting
Use Social Media Like John Legere
A Few Words with Cindy Moore
A Few Words with Susan McKenney and Tom Libby
A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles
A Few Words with Katelin Cwieka
A Few Words with Jeffrey Gordon
Your Brand Is Not What You Say You Are
Are You a Hyperleader?
A Few Words with Jamie Bradley
A Few Words with Jill C. Baker
Don't Be a One-Trick Pony on Social Media
Check In With Others
Hold Yourself Accountable on Social Media
You've Got to Work It on Social Media
When Social Media Catches Fire
Selfies on Social Media
Honor Your Audience
Try, Try Again on Social Media
Listen to Your Audience Like WBCN Listened to Theirs
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