The Tom Ferry Podcast Experience
Business
It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.
Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.
On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.
If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.
In this episode, we discuss…
0:00 – Get clear on your avatar
3:35 – Process for identifying talent
9:06 – Onboarding and training
12:31 – Challenges Chris & Emily faced
17:45 – About Humanize
21:36 – Best lead sources for talent
30:00 – Selling value without overselling
35:45 – Growth without attrition
41:35 – Worst recruiting mistakes
47:00 – Summing it up
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The Ultimate Open Houses Playbook | Tom Ferry Podcast Experience
Who’s Going to Stop You? | Mindset Monday
Squeezing Maximum Viability from your Video Content | This Week in Marketing
How to Raise and Sustain Your Game, with Alan Stein Jr. | Tom Ferry Podcast Experience
Listen to the Right Voice | Mindset Monday
Not a Business Plan, A Battle Plan | This Week in Marketing
What TOMO Teaches Us About Running a Better Business | Tom Ferry Podcast Experience
Stepping Up as a Leader During a Natural Disaster | Team Builders
Defining Mental Toughness | Mindset Monday
Multi-Channel Marketing for Building an Unstoppable Brand | This Week in Marketing
Perspectives on the 2023 Housing Market ft. Patrick Bet-David | Tom Ferry Podcast Experience
The Goal Setting Worksheet | Mindset Monday
Hosting Community Events for Trust, Fun, and Rapid Growth | This Week in Marketing
Questions for Cultivating Gratitude | Tom Ferry Podcast Experience
Visualizing Success Really Works| Mindset Monday
7 ‘Easy’ Real Estate Lead Sources | This Week in Marketing
The Importance of a Limitless Mindset in Today’s Market | Tom Ferry Podcast Experience
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