This week's show is called "Multichannel Marketing Best Practices and Success Stories" and our guest is Nick Runyon, CMO at PFL.
Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can.
Nick says of PFL "... we are a marketing technology company. We have a SAS solution that coordinates tactile marketing, direct mail, dimensional mail with your digital marketing efforts. So, we integrate with your CRM or marketing automation platform to have a true multi-channel experience by that coordination, the orchestration of the physical and the digital. And, we leverage a long history of printing expertise in order to have that entire vertical integration operating at peak capacity for all of our customers."
What we've seen is what you would expect that the warmer the contact, the more relationship that you have there, the more impactful it is. And the more quickly you can connect with a prospect and carry that conversation forward, what we've seen is what you would expect-- the warmer the contact, the more relationship you have, the more impactful it is. And the more quickly you can connect with a prospect and carry that conversation forward.
This and a lot more! Listen in now and/or read the full transcript on the Heinz Marketing blog starting Monday, 10/05/20 at 6am PST.
Listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music.
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Creating a Predictable Pipeline with Special Guest, Cheri Keith
Wanna Be CMO of a B2B Travel Company Right Now? Here’s How One is Pivoting and Winning
How Design Thinking Can Help You Sell More
Best Practices for Managing the B2B Prospect Exeperience
Successful Event Pivots: Best Practices and Lessons from Will Curran
What Cognitive Behavioral Therapy Has to do with Sales, Rollow-Up and Emotional Connections
How to Personalize ABM: A Blueprint for Sales Executives
Your most important sales meetings just went virtual. How do you differentiate and still win?
What’s Old is New (Again): Timeless (and Pandemic-Proof) Sales Advice from Joanne Black
“You’re Hired, Just in Time for a Pandemic!”
Brand Management in Uncertain Times
Reinventing Events and Social Hackathons: Innovative Ideas with Corey McCarthy
What’s your Noble Sales Purpose? Best Practices from Lisa McLeod
Selling with Empathy and Integrity (Right Now and Always)
More Sleep, More Sales: The Direct, Science-based Connection Between Sleep and Revenue
Sales Managers Are Who They Hire
Marketing’s Leadership Moment: Pivots and More with Kevin Marasco
How to Strategically Align Sales and Marketing in B2B
How to Accelerate Growth Through Customer Intimacy
You’re Killing Sales Deals Without Knowing It: George Will Help You Fix It
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips