The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week
Hashtags. That little symbol that you see in front of a single word or group of words is an integral part of how Twitter and Instagram work. They allow you to group your message with other messages on the same topic, but there is an art to crafting a good hashtag. And if you're thinking about using one for your business, here are a few rules to keep in mind.
The first is to be concise, long hashtags are extremely difficult to read, especially on the small screen of a smartphone. Also, with no spaces available it is easy for your hashtag to look like a hot mess.
One or two word hashtags are more memorable and it's easier for others to jump on the bandwagon and join your conversation. If you're absolutely determined to use a longer hashtag, at least add capital letters to identify the beginning of each word. And if you are using a hashtag for a reoccurring event, go ahead and add a descriptor like a date or a location that allows people to separate the conversation from the most recent event from other conversations from earlier events.
#861 Go Negative to Get Attention
#860 The Perfect Podcast Pitch
#859 Better Content in Three Easy Steps
#858 Ego Drives Social Media
#857 A Great Bio Makes People Want to Get to Know You.
#856 Take your business to the next level
#855 To Meme or Not to Meme
#854 How Introverts Network
#853 - Lessons from a Networking Junkie
#852 Google Doesn’t Buy From You
#851 The Testimonial Interview
#850 Next Level Entrepreneur
#849 Sometimes You Need to Shout A Little
#848 Write a Book
#847 Email Works, Let It Work For You
#846 A Little Help From Your Friends
#845 Manage Your Inbox
#844 What Marketing Can’t Do
#843 It is All About Attitude
#842 Don’t Scale Too Fast
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