Topic
The What, Why and How of Web Analytics
Summary
Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.
Panelists
Calvin French-Owen @calvinfo http://calv.info
Andy Elliott https://www.linkedin.com/in/andrewwelliott
Host
Ray Shan @rayshan https://shan.io
Links
Segment
https://segment.com/
Google Analytics
https://www.google.com/analytics/#?modal_active=none
Mixpanel pushing for meaningful metrics beyond pageviews
http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/
Adobe Analytics (Omniture)
http://www.adobe.com/marketing-cloud/web-analytics.html
Amplitude
https://amplitude.com/
Customer.io
https://customer.io/
Amazon Redshift
https://aws.amazon.com/redshift/
Google BigQuery
https://cloud.google.com/bigquery/
Automated instrumentation
Google Analytics autotrack
https://github.com/googleanalytics/autotrack
Heap
https://heapanalytics.com
Coverage on “data lake”
https://martinfowler.com/bliki/DataLake.html
http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html
S06E7 Modern Web Podcast - Animations with Lisi Linhart, Matias Niemelä, Jake Dohm, & Rob Ocel
S06E6 Modern Web Podcast - A Look into Node's Mentor Program with Ahmad Bamieh, Benjamin Coe, Jennifer Bland, Princiya Sequeira, and Tracy Lee
S06E5 Modern Web Podcast - The Latest Updates in ReactJS with Nate Hunzaker and Philipp Spiess
S06E4 Modern Web Podcast - Vue Updates with Chris Fitz, Jake Dohm, and Rob Ocel
S06E3 Modern Web Podcast - All About Compilers with Minko Gechev, Kristofer Baxter, Radoslav Kirov, Jake Dohm, and Rob Ocel
S06E2 Modern Web Podcast - What's Up With GraphQL 2019 with Tracy Lee, Rob Ocel, Tanmai Gopal, and Uri Goldshtein
S06E1 What is AMP and why you should care with Tracy Lee, Rob Ocel, Ben Morss, Prateek Bhatnagar, and Kristofer Baxter
S05E20 Browser Standards with Tracy Lee, Rob Ocel, and Dominic Farolino
S05E19 Angular Updates with Tracy Lee, Rob Ocel, and Core Team Members Hans Larsen and Ben Lesh
S05E18 Webint with Tracy Lee, Rob Ocel, Stephanie Drescher, and Anton Molleda Quintana
S05E17 Houdini with Tracy Lee, Rob Ocel, Surma, Aimee Knight, and Vitalii Bobrov
S05E16 RxJS with Tracy Lee, Rob Ocel, OJ Kwon, and Ben Lesh
S05E15 NativeScript with Tracy Lee, Nathan Walker, TJ VanToll, and Stanimira Vlaeva
S05E14 CSS with Tracy Lee, Jake Dohm, Aimee Knight, and Chris DeMars
S05E13 Neurotech and Machine Learning in JavaScript with Tracy Lee, Alex Castillo, Robert Plummer, and Jeff Mahoney
S05E12 Testing with Jay Phelps, Kent C Dodds and Gil Tayar
S05E11 Preact with Ben Lesh, Tracy Lee, Prateek Bhatnagar, Jason Miller, and Zouhir Chahoud
S05E10 V8 with Jay Phelps, Benedikt Meurer, Mathias Bynens, and Jaroslav Sevcik
S05E09 Tech Diversity with Tara Manicsic, Sarah Federman, and Deanna Leavitt
S05E08 Blockchain with Preethi Kasireddy, Kyle Simpson, Nik Kalyani, Fred Schott and Tracy Lee
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Acquired