Topic
The What, Why and How of Web Analytics
Summary
Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.
Panelists
Calvin French-Owen @calvinfo http://calv.info
Andy Elliott https://www.linkedin.com/in/andrewwelliott
Host
Ray Shan @rayshan https://shan.io
Links
Segment
https://segment.com/
Google Analytics
https://www.google.com/analytics/#?modal_active=none
Mixpanel pushing for meaningful metrics beyond pageviews
http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/
Adobe Analytics (Omniture)
http://www.adobe.com/marketing-cloud/web-analytics.html
Amplitude
https://amplitude.com/
Customer.io
https://customer.io/
Amazon Redshift
https://aws.amazon.com/redshift/
Google BigQuery
https://cloud.google.com/bigquery/
Automated instrumentation
Google Analytics autotrack
https://github.com/googleanalytics/autotrack
Heap
https://heapanalytics.com
Coverage on “data lake”
https://martinfowler.com/bliki/DataLake.html
http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html
S05E07 Topics in React with Michael Jackson, Ben Lesh, Jay Phelps, and Tracy Lee
S05E06 React Native with Jay Phelps, Brent Vatne, Eric Vicenti, and Ken Wheeler
S05E05 What's Going on in VR? with Ben Lesh, Tracy Lee, Aysegul Yonet, and Martin Splitt
S05E04 CSS Grid with Rachel Andrew, Jennifer Luker, and Necoline Hubner
S05E03 The Truth About Developer Relations with Simona Cotin, Tara Manicsic, Tierney Cyren, and Tracy Lee
S05E02 Proposals Coming to your Browser with Ben Lesh, Tracy Lee, Jake Archibald, and Jay Phelps
S05E01 State Management with Taras Mankovski, Tim Dorr, Michel Weststrate, and Charles Lowell
S04E12 - Web A11y with Jen Luker and Necoline Hubner
S04E14 Current State of WebAssembly with Sean Larkin, Jay Phelps, Ben Lesh, and Tracy Lee
S04E11 - The Future of RxJS 6 & 7 - Roadmapping Operators with Ben Lesh and Tracy Lee
S04E10 - The New Payment Request API with Molly Dalton, Zach Koch, and Ray Shan
S04E09 - Promoting Diversity in TC39 with Leo Balter and Tracy Lee
S04E08 - Vue.js with Evan You and Sarah Drasner
S04E07 - Accessibility with Rob Dodson and Alice Boxhall
S04E05 - NeuroJavaScript + Angular of Things with Stephen Fluin, Alex Castillo, and Uri Shaked
S04E04 - Firefox Developer Tools with James Long
S04E03 - UI Components - Challenges and Best Practices Across Web and Native
S04E02 - Polymer and Web Components vs Frameworks (Jerry Springer Edition)
S04E01 - Data Visualization on the Web with DataSketches
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