Scot talks about working with clients to determine if they want to move forward and embark on the fun and adventure of developing a new product. He talks about his approach to research and how to define what the market needs are and how to mitigate the inventor's risk.
Hamish talks about the background work involved in developing brands and names for new products. Find out why a pragmatic and cynical approach is best to ensure success.
Show me the money! We discuss marketing as a tool to create need and position a product to assist in consumer purchasing and pitching to multinational investors.
The Engineering Phase. Strap in for a fun-filled frolic on the subject of engineering.
The Branding Special
Satisfying market need, too much praise and how brand positioning can save a great product.
Planning, Philosophy, Patent Strategy & The 3 Approaches to Commercialisation
So You've Got An Idea? Should you book a holiday? Scot & Hamish explain why brutal honesty is vital in the early stages.
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