In episode #101 of the Transform Sales Podcast, we're joined by James Ker-Reid, CEO of Sales for Startups. James discusses his experience in the sales outsourcing industry and his journey from a frontline B2B salesperson to a sales strategist, helping startups achieve their revenue targets. He explains his approach to accelerating sales processes, using a SaaS platform for effective lead generation, and the importance of analyzing customer data for future growth. James also emphasizes the significance of trust, timely feedback, and integration for successful collaborations with external sales teams. Lastly, he advises against hiring sales personnel without identifying the root cause of the problem, urging founders to consider their true sales structure needs.
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