Lisa Cole recently released her new book, The Revenue RAMP. In this episode of DemandGen Radio, Lisa shares how you can use the framework outlined in the book to transform your marketing functions while accelerating revenue growth. Lisa also shares her process behind writing the book, how marketing leaders can avoid burnout, and the importance of organizational alignment. Tune in to learn how you can get a free copy of The Revenue RAMP.
Learn more about The Revenue RAMP here: https://store.bookbaby.com/book/the-revenue-ramp
Looking for a way to visualize your modern marketing organization? Check out our demand center poster: https://resources.demandgen.com/worksheets/demandfactorytemplate
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
#189 Proving Marketing’s Contribution with Analytics and Reporting ft. Mary Bermel
#188 How This CMO Finds and Trains Highly Successful Marketers ft. Nicolas Draca
#187 How to Evaluate and Select New MarTech Tools ft. Jennifer McAdams
#186 How the CMO Role is Evolving ft. Judy Ash
#185 First Year as CMO ft. Julie Knight
#184 From Bootstrapped to Billions ft. Henry Schuck
#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez
#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell
#181 How This BDR Is So Successful ft. Anna Bender
#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage
#179 Using Sendoso to Delight Prospects and Customers
#178 The Art of Asking: Turning Your Dreams into Your Destiny
#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew
#176 The D3 Methodology: 10 Crucial Demand Management Initiatives
#175 The D3 Methodology: The 5 "C's" of Marketing Analytics
#174 Guy Kawasaki on Building Evangelism for your Product
#173 The D3 Methodology: Essential Elements of Demand Creation
#172 How to Build a Successful ABM Program ft. Bruce Eidsvik
#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience
#170 Why Demandbase Acquired Engagio
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