This week's episode is entitled "How Your Board and Investors Think About Marketing" and our guest is Robert Pease Managing Director at the Cascade Seed Fund.
----more----
I ask Robert, as a board member, as an investor, how do you not just think about marketing, but when the company comes back and describes their marketing plan, describes how marketing is doing and how they're reporting on it, what do you as an investor want to see? What are you looking for?
You'll love his message around audience message and offer. I also ask him, thinking about the life he's lived, the career he's had, the mistakes he's made....What's a piece of advice, or a lesson, or an experience you would share with others that hopefully they can learn from as well? Listen in or read the full transcript on the Heinz Marketing Blog starting 1/20/20.
Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.
______________________________________________________________________________
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Does Paid Search Ever Work for Enterprise B2B?
A New Go To Market Framework to Get You MOVE-ing
How G.R.I.T. Can Lead to Corporate Marketing Success
Meet the New Hybrid Salesforce: Q&A with Tiffani Bova
Selling Into the Public Sector: Strategies & Tactics that Work
The Evolution of Successful Social Selling
How a “Velocity Mindset” Can Accelerate Sales and Life Success
How to Orchestrate a Hybrid Experience for Your Customers and Prospects
Omnichannel Experiences: Best Practices for Tactile & Direct Mail
A New Guide to Finding and Activating Innovation
Best Practices in Professional Development
Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices
The Power of Resilience in Marketing
How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results
Why You Need To Be Part Of The Company Thought Leadership Trend
How to Get and Leverage Industry Experience to Accelerate Sales
What Does “Content Experience” Mean? (and Why it’s Vital to Marketing Success)
A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You
Getting Sales Enablement Right: More Important Than Ever Before!
A Former Military Officer Talks About Teamwork and Sales/Marketing Alignment
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored