WVU Marketing Communications Today
Business:Marketing
The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters.
----more----
Today, we live in a world where our customers want to help shape the brands they are passionate about and even control the conversation. It is a two-way dialogue in business today, and marketers have to understand how to navigate this new environment. In this podcast, we will learn how brands need to evolve to stay relevant, how to determine what data is valuable and actionable, and how companies are using data to develop meaningful loyalty and engagement.
About our guest, Jennifer Holt:
JENNIFER WEHR HOLT is a tenured Marketing professional with over 20 years of direct industry experience encompassing all aspects of the field. This experience has allowed Jennifer to start her own Marketing consulting company and Health & Wellness Website.
She uses this combined wealth of industry and education experience by serving as an Adjunct Marketing and Advertising professor at Northern Kentucky University and West Virginia University. She teaches a wide range of undergraduate and graduate courses in Marketing, Advertising, Business Strategy, Data and Analysis & Segmentation. She has been teaching for over 10 years and was honored by receiving the Outstanding Professor Award. Jennifer is a published author with articles appearing in Quirks, Womenista, Skinny Mom, numerous blogs and posts.
Jennifer is an active member in the community and an advocate for charitable organizations including being on the Board of Directors for the NKCCA, a KY Foster and Adoptive Parent, a St. Jude Partner in Hope, the American Heart Association, a previous Make a wish ‘Wish Granter’, a Guide Point Global Advisor, member of Marketing Moms & Minds, and nominated member of the 40 under 40 Business Courier class.
Jennifer currently works as the Account Director of Kroger on-site in Cincinnati for Spins, LLC in Chicago. Previously, Jennifer held Leadership positions at HR ProFile, MRSI, Directions Research, and was VP of Marketing at RiskAware, where she developed and implemented overall marketing strategies and brand architecture.
In her spare time, Jennifer enjoys the arts, tennis, traveling, and personal fitness training. She resides in the Cincinnati area with her daughter.
Social Media Isn't a Magic Bullet
2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
Crisis Ahead
You can do more than Survive: Crisis communications in the age of crisis
Creating IMC campaigns amidst COVID-19
Why diversity in the communications industry is critical
Concept Development in IMC: Nothing Just Hits You Out of the Blue
Marketing Transformation by Fire: How change is driving true buyer centricity
Is Influencer Marketing still relevant today?
Virtually Relevant: How to Produce Large Scale Public Gatherings Online
Print Media Isn’t Dead (But Sometimes It Feels Like it)
From IRL to URL: Connected Communications for College Students
Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?
How Does Travel and Tourism Survive the Coronavirus Crisis?
How Advances in Behavioral Science inform Effective Communication
How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers?
The Yin and Yang of Positioning and Branding
Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.
The New Normal: Advocacy Communications in the Midst of a Global Pandemic
Are data departments the modern-day renaissance capability?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom