With multiple cross-industry specialties in his locker New York-based Matt Frank is director of technology evangelism & product marketing at Blackthorn – ‘easy event management for Salesforce’.
Across some 40 minutes, this episode’s focus is the largest CRM system in the world and how Blackthorn’s apps, which are native to Salesforce, make processing payments and managing events easy.
With host James Dickson containing the conversation, Matt Frank talks Blackthorn’s capacity to help customers get the best from Salesforce – understanding its extraordinary reach and capacity - how having data in one place allows you to create the bespoke experience stakeholders have come to expect.
Matt discusses creating an event platform, the Salesforce tools, how Blackthorn tech is designed to be absolutely straightforward to operate and much more.
Using technology to improve simple issues at outdoor events
Are events sending the right message when it comes to sustainability?
Introducing Lionel, the robotic floor marker
INVNT CEO Scott Cullather reflects on a decade of growth
The Future of Event Technology from Cvent's perspective
Data to help you to calculate return on marketing investment
Nick Gold from Speakers Corner on how to book the right speaker
Evvnt’s Richard Green
Special: Events for Namuwongo
Discussing swag with Printfection
Black Deer Festival
Arena Scaffolding at the Ryder Cup
Event data to create immersive experiences
Podcast: How platforms such as Spotify, Vine and YouTube have changed audience engagement forever
Podcast: Patrick Blattner from The Indoor Lab
A look at the new Asemblr event planning tool
A trans-Atlantic chat with the INBOUND team
Could a new tool revitalise the way sponsors are sourced?
Discussing London’s continued growth as a tech event destination
Podcast Special: Emily Fawell talks Event Wellbeing week 2018
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