DMOU: Destination Marketing Organization University
Business:Management & Marketing
Over the past 5 years, observers of Puerto Rico Tourism’s comeback from hurricanes, earthquakes, Zika, the Pandemic and political turmoil have marveled at the brilliant efforts of Discover Puerto Rico in guiding that renaissance. CMO Leah Chandler shares the remarkable story of a start-up DMO that took its time to understand its existing brand awareness, and then strategically built out a series of initiatives and promotions that have resulted in five years of record growth to the island. Treat yourself to a masterclass in how to execute a magnificent destination marketing plan.
Virginia Haley: A DMO-EDO Workforce Acquisition Collaboration
Tom Martin: Destination Sales in a Post-Pandemic World
Jennifer Bowen: Creating an Experience Center
Michael Novakovich: Utilizing Music and Video to Power Brand & Community Engagement
Chelsea Ruby: The Power of New Year’s Resolutions on Travel Choice
17 on 22: What 17 Destination Leaders Plan New for 2022
Brad Dean: Building a Best-in-Class DMO from Scratch
Cristy Morrison: The Pros and Cons of 3 DMO Structures
Dave Herrell: Engaging Residents to be Brand Builders
The 3 Transformational Trends of the Future Study
Martha Sheridan: All In with DEI and a TID
Lee Tasseff: Destination Revitalization
Jason Holic: The Next Step in Calculating ROI
Steve Moore: 46 Years of DMO Wisdom
Gretchen Hall: Destinations International's New Chair Sets Her Agenda
Destinations International AC21: What 20 Will Keep
Michael Crockatt: Innovative Strategies on Three Fronts
Shimo: Why MINT+ will be a Game Changer for DMOs
Steve Hayes: Marketing a Destination on Prime Video
Travel Oregon: Why Welcome Centers Still Matter
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Grow The Dream Show
The HBR Channel
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis