Welcome to the Carbonwood age.
If you have just a passing interest in golf, you'll have heard this phrase once or twice since TaylorMade launched their range of Stealth drivers and fairway woods.
But that isn't the only area in which the California brand are making huge strides, as the Stealth irons look to revolutionise the game-improvement category.
NCG's gear expert Hannah Holden was keen to know more, so she asked Tomo Bystedt and Matt Bovee – senior engineers on the Stealth drivers and irons respectively – to join her for this fascinating episode of the All the Gear podcast.
Strap in, it's about to get technical...
The Slam: Peter Dawson on his short but historic Ryder Cup career
From the Clubhouse: Should paper scorecards be a thing of the past? How technology is changing golf forever
NCG Top 100s: Hallamshire Golf Club
From the Clubhouse: Paul Lawrie on changing golf's 'frustrating' rules
Dialled In: Wyndham Championship and Cazoo Classic previews
All the Gear: Why having the right shafts in your clubs is more important than you think
From the Clubhouse: 'The golf course doesn't discriminate' - meet the man looking to change the face of the sport
Dialled In: Olympic Games preview
NCG Top 100s: Seaton Carew Golf Club
Dialled In: Open Championship preview
The Slam: Bernhard Langer on 'the one that got away' - The Open Championship
From the Clubhouse: They laid bare the 'anomaly' in covid grants - but what happened to Frinton?
Dialled In: Travelers Championship and International Open preview
Dialled In: Who will win the US Open?
NCG Top 100s: Woodhall Spa Golf Club
Dialled In: Who will win the Palmetto Championship?
NCG Top 100s: Ganton Golf Club
From the Clubhouse: Scottish Golf launches independent golfer scheme
Dialled In: Who will win the US Women's Open?
NCG Top 100s: Seacroft Golf Club
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