Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. With a few of their best anecdotes from the newsroom too.
If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.
The Media Insider: Episode 10 - Editor of Real Leaders Magazine, Grant Schreiber
The Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good content
The Media Insider: Episode 8 - Raconteur editor Benjamin Chiou walks us through the content of the business publication and how you can make your media pitch stand out
The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitch
The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era
The Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programme
The Media Insider: Episode 4 - Huff Post UK Commissioning Editor Charlie Lindlar shares insights on what makes first person and opinion pieces.
The Media Insider: Episode 3 - Red, Good Housekeeping and Prima commissioning editor, Ella Dove
The Media Insider: Episode 2 - easyJet Traveller Magazine editor Jonny Ensall shares his tips on how to pitch and what content he looks for.
The Media Insider Podcast - Episode 1
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