Podbean Academy

Podcast Promotion Learning and Events

There are a million ways to promote your podcast. The more places your show can be heard, the better. Check out our full guide on how to promote your podcast. Learn tips and tricks that you can use to promote your podcast with cross promotion, advertising, and more.

Start Podcasting as You Learn

Get everything you need to create a successful podcast.

Get Started For Free
All Creating Podcast Podcast Promotion Podcast Monetization Live Streaming Podcast Storytelling Enterprise Podcast Podcast Statistics
Thu, 30 May 2024
How to Use AI to Market Your Podcast: Insights from The Marketing AI Institute

Join us as Mike Kaput, Chief Content Officer at Marketing AI Institute and a leading voice in AI for marketing, unveils the secrets to leveraging artificial intelligence to amplify your podcast’s reach and impact. In this event, Mike will delve into practical strategies and tools that can transform how you market your podcasts. Gain firsthand knowledge from a top expert who navigates the intersection of AI technology and marketing daily, helping global brands achieve remarkable efficiency and creativity. Key Takeaways: Understanding AI's Role in Podcasting: Learn how AI can be integrated into various aspects of podcast production and marketing. Tools of the Trade: Discover the most effective AI tools currently reshaping podcast marketing. Boosting Discoverability: Techniques to enhance your podcast's visibility and listener engagement using AI-driven analytics and SEO. Content Optimization: How to use AI to refine content, tailor marketing messages, and predict audience preferences. Engagement Strategies: Innovative ways AI can help personalize listener experiences and maintain high engagement rates. Future Trends: Insights into upcoming AI advancements that could revolutionize podcast marketing.

Upcoming Event
Thu, 16 May 2024
Identity as Influence: Harnessing Your AAPI Roots to Carve Out Your Podcast Success

Unlock your podcast's potential with "Identity as Influence:Harnessing Your AAPI Roots to Carve Out Your Podcast Success," a transformative virtual event designed to inspire, educate, and empower Asian American and Pacific Islander podcasters. Join us as industry pioneers Lee Uehara and Andy Wang share their expertise, insights and practical strategies for leveraging cultural identity to carve out a successful niche in the competitive podcasting landscape. Why Attend? Learn from the Best: Gain insights from Lee Uehara's journey in founding the Asian American Podcasters Association and Andy Wang's expertise in blending finance with meaningful narratives. Strategies for Success: Discover actionable strategies to elevate your podcast, from storytelling and brand building to monetization and community engagement. Community and Collaboration: Connect with fellow AAPI creators in an inclusive environment, fostering collaboration and support. Key Takeaways: Crafting a unique podcasting voice that resonates with diverse audiences. Showcasing your background and heritage as a strength in content creation and audience engagement. Practical tips on podcast monetization, branding, and networking within the AAPI community. Understanding the role of awards and recognitions in podcasting success. This event is not just about finding your niche but embracing your identity as a beacon of inspiration and influence in the podcasting world. Whether you're a new voice eager to tell your story or an established podcaster looking to deepen your impact, "Identity as Influence" offers tools, knowledge, and network to propel you forward to podcast success!

Upcoming Event
60 mins
Amplify & Thrive: Growth Secrets from a Black-Owned Podcast Business

Join us for an exclusive virtual event with Bethany Hawkins, the dynamic force behind Crackers In Soup, a podcast production and growth company as she unveils her top strategies for podcast growth.   This is a not-to-be-missed opportunity for podcasters looking to elevate their platforms and learn from one of the best in the industry. Why Attend? Discover 8 Key Takeaways: Innovative Content Creation: Bethany shares her secrets to developing content that captivates and retains audiences. Effective Brand Building: Learn how to build a brand that resonates with your audience and stands out in the crowded podcast market. Strategic Marketing Techniques: Uncover the power of marketing to boost your podcast's reach and listener base. SEO Mastery for Podcasters: Understand how to optimize your podcast for search engines and increase discoverability. Audience Engagement Strategies: Gain insights into engaging your listeners more effectively and turning them into loyal fans. Monetization Methods: Explore various ways to monetize your podcast effectively without compromising content quality. Networking for Growth: Learn how to leverage networking to expand your podcast's influence and reach. Personal Branding Tips: Bethany discusses how to use personal branding to enhance your podcast's appeal and audience connection. Who Should Attend? This event is perfect for aspiring and established podcasters, content creators, digital marketers, and anyone interested in learning how to grow a successful podcast. Don't Miss Out! Experience firsthand the wisdom and insights from Bethany, a leader in podcasting production and podcast service based businesses. Secure your spot today and take your podcast to new heights!

Event
58 mins
Designing Success: The "Dear Alice" Design Podcast on Growth and Monetization

Join us for a live interview event where we delve into the remarkable journey of 'Dear Alice'! This exclusive virtual event featuring Jessica Bennett, Suzanne Hall and Cori Place the dynamic trio behind the acclaimed 'Dear Alice' interior design podcast and the Alice Lane Interior Design Team.   This insightful session, titled "Designing Success," delves into the strategies and stories that propelled their podcast to the top of the design industry and how it shares actionable creative tips with an engage listenership.   Key Takeaways:   Discover the 'Dear Alice' Journey: Uncover the key factors that led to the podcast's remarkable success and growth in the competitive world of interior design podcasting. Content Strategy and Potential: Explore how Cori, Jessica and Suzanne's deisgn background influences their approach to content, and which themes they share in the podcast Monetization Mastery with Podbean: Learn about their successful partnership with Podbean, understanding the strategies and features that helped monetize their podcast effectively. Branded & Porduct Success: Learn how the podcast has boosted both deisgn servies and home goods sales for Dear Alice as a brand Partnership Dynamics: Delve into the role of responsiveness and flexibility in their successful collaboration with Podbean and other partners. Advice for Aspiring Podcasters: Gain valuable insights and advice for new podcasters looking to grow and monetize their shows. Innovation and Relevance: Discover how 'Dear Alice' stays ahead of the curve in the ever-evolving podcast landscape, continually finding intriguing guests and topics. Building a Community: Learn about the techniques used by 'Dear Alice' to foster a strong sense of community and interaction among their listeners. Vision for the Future: Hear about the long-term goals and visions for the 'Dear Alice' podcast and how they plan to sustain its growth and success. Don't miss this opportunity to gain exclusive insights from the hosts of one of the top interior design podcasts. Whether you're a podcaster, a design enthusiast, or just curious about the world of digital content creation, this event is for you!

Event
Thu, 02 Nov 2023
Unlocking Success: How 'DNA Today' Grew to OVER 100k - Live Interview Event

Join us for a live interview event where we delve into the remarkable journey of 'DNA Today,' the genetics radio show and podcast! With 100,000 ++ downloads you'll discover the secrets, strategies, and insights that propelled this podcast to achieve such a significant milestone.Our special guest, Kira, the host and creator of 'DNA Today,' will take you behind the scenes, sharing the story of how it all began, how she sells her show to sponsors and the incredible lessons learned along the way. Whether you're a podcast enthusiast, aspiring podcaster, or simply curious about the world of genetics and science communication, this event is a must-attend!What to Expect:• Insights into the genesis of 'DNA Today' and its mission to educate the public on genetic and public health topics.• How Kira uses DAI and ad tech to monetize 11 years of episodes• How she packages her ads for sponsors and creates value propositions• Firsthand accounts of memorable interviews with prominent figures in genetics and genomics.• Strategies employed to stay relevant in the ever-evolving field of genetics.• Deep dive into the monetization and advertising journey of 'DNA Today.'• Q&A session with Kira, allowing you to ask your burning questions.Don't miss out on this unique opportunity to gain valuable knowledge about podcast growth, genetics, and science communication. Secure your spot today and mark your calendar for November 2nd at 2:00 PM EST.Get ready to uncover the secrets of podcasting magic as Rob takes us behind-the-mic, sharing his insights, inspirations, and the art of crafting immersive audio experiences that spark young imaginations.

Event
57 mins
Amplify Your Audience: Navigating Discoverability as an Indie Podcaster

Are you a podcaster looking to increase your audience, have more people find your show and grow your podcast? Join us for an exclusive event on podcast discoverability, featuring Lynz Floren, a podcast expert from Growth Network Podcasts.Gain valuable insights, practical strategies, and actionable tips to enhance your podcast's discoverability and attract a wider audience. This event is a must-attend for indie podcasters looking to amplify your voice and grow your podcasting community.

Event
56 mins
Podcasting for Teachers: Live Masterclass

Are you an educator interested in exploring the world of podcasting and how to incorporate it into your classroom?Join us at Podbean, along with podcast education expert Matt Richards, for an interactive masterclass on harnessing the power of podcasting in your educational setting and launching your podcast with ease.-During this live event episode, we'll cover a range of topics, including:-The fundamentals of initiating your podcast project.-Best practices for episode formats, including intros, outros, music, and more.-Simple methods for recording your podcast.-Guidelines and tips for creating engaging podcast artwork.-How to distribute your podcast on various platforms, including Apple Podcasts and more.-Selecting the ideal podcast hosting platform.Begin your podcasting journey today and enjoy 30 days of complimentary hosting by using this link: www.podbean.com/mattrichardsAdditionally, you'll have the opportunity to ask your questions live on YouTube, where you can actively engage in the conversation, pose your inquiries in real-time, and catch the replay!

Event
51 mins
How to Book a Celebrity on Your Podcast

Interested in enhancing your guest lineup for your podcast? Join us as Norma Jean Belenky, Podbean's Head of Events, engages in a conversation with Eric Hunley from The Unstructured Podcast. We'll delve into the most effective techniques for booking prominent figures on your show. Gain insights from Eric on his successful approach to reaching out to and confirming A-list celebrities and renowned experts. Discover how you can replicate his success!During this live event, we'll cover topics such as guest pitching, making the "Big Ask," and best practices for professionally securing high-profile interviews. Don't miss the chance to ask your questions live on YouTube, where you can actively engage in the conversation, pose real-time queries, and catch the replay!

Event
48 mins
How to Make Impactful Branded Podcasts with Napier B2B

You will gain valuable insights into the potential impact of podcasting on organizations, particularly in the realm of B2B enterprises.During the live discussion, we will engage with Mike Maynard, the former Managing Director of Napier B2B, and Nesbert Musuwo, the former Account Manager of Napier B2B. They will share their expertise in developing branded podcasts and effectively integrating podcasting with social media, e-books, and comprehensive press strategies to create impactful campaigns for their B2B clientele.You will have the opportunity to participate in this discussion by tuning in live on YouTube and LinkedIn. You can actively engage in the conversation, pose questions in real-time, and also catch the replay later on!

Event
60 mins
Branded Podcasting: Amplifying Your Brand's Voice with Lower Street Studios

Are you a brand aiming to enhance the discoverability of your podcast and extend its reach to a broader audience? We invite you to participate in an exclusive event where Harry, the CEO of Lower Street Studios, and Shannon, a specialist in Podcast Production & Growth, will impart their insights and strategies for enhancing discoverability, particularly tailored to branded podcasts.

Event
42 mins
Podcast Email Marketing: How to Promote Your Podcast Through Newsletters

Interested in maximizing your podcast's marketing impact and growing your audience? The Podbean team has recorded a conversation where we explore effective strategies and valuable tips to boost your listener numbers, enhance audience engagement, and capitalize on monetization opportunities through your podcast's email newsletter.During this discussion, we will cover various aspects such as setting yourself up for optimal results from your email newsletter, implementing best practices, and even showcasing how to leverage it with your podcast sponsors.Topics we will be addressing include:-Utilizing email marketing best practices to expand your podcast's listener base.-Integrating your podcast seamlessly into your email newsletters.-Providing email newsletter promotional opportunities to your podcast sponsors.-Fostering a strong podcast community through your email communications.-Unveiling the advantages and significance of a robust, engaged email subscriber base.

Event
60 mins
Podcast Discoverability: Boosting Your Reach and Growing Your Audience

We'll be speaking with Russ More of Pacific Content to share valuable insights and actionable tips for podcasters like you who are looking to improve your podcast's audience listenership, implement a promotional strategy and effectively promote your show! Key points include:-Efficient time management is crucial for discoverability.-Collaboration with other podcasters helps expand reach.-Success is measured by metrics like audience retention.-Budgets vary for discoverability campaigns.-Podcasts rely less on paid marketing as they grow.-Clarity on target audience is vital.-SEO and relevant show notes boost discoverability.-Transcripts enhance accessibility.-YouTube's role is evolving.

Event