The Next 100 Days Podcast

#504 - Dr Fred Moss - Mental Health

Mental health expert Dr Fred Moss joins The Next 100 Days podcast to talk about being an un-doctor.Summary of PodcastIntroductions and BanterKevin and Graham introduce their guest, Dr. Fred Moss, a psychiatrist who refers to himself as the "un-doctor". They engage in some lighthearted banter about pets and technical difficulties before welcoming Dr. Moss to the podcast.Dr. Moss' Unconventional ApproachDr. Moss explains his untraditional approach to mental health, emphasising that he does not diagnose or medicate patients. Instead, he aims to help people see that their experiences are a normal part of the human condition, rather than pathological issues that need to be "fixed".The Problem with Psychiatric DiagnosesThe group discusses how psychiatric diagnoses can become a way for people to avoid responsibility for their actions and experiences. Dr. Moss argues that these labels can become a crutch, preventing people from taking ownership of their lives and growth.Embracing the Human ExperienceDr. Moss emphasises the importance of embracing the full range of human emotions and experiences, rather than trying to eliminate or medicate them. He suggests that being "well-adjusted to a profoundly sick society" is not a sign of mental health.Finding Your Authentic VoiceDr. Moss explains how many people learn to suppress their true selves in order to fit in and protect themselves. He encourages finding one's authentic voice and frequency as a path to healing and connection.The Moss MethodDr. Moss outlines his "Moss Method", a list of 20 practices and habits that can support mental and emotional well-being, including gratitude, nature, creativity, and authentic communication.Closing Thoughts and ReflectionsThe group reflects on the key insights from the conversation and the value of Dr. Moss' unconventional perspective on mental health. They discuss how his approach could be applied to support business owners and entrepreneurs. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

#503 - Hugh Massie - DNA Behavior

DNA Behavior CEO Hugh Massie joins The Next 100 Days podcast to talk about how he is set to transform the way behavioural data can transform financial and sales performance.Summary of PodcastIntroductions and banterGraham and Kevin welcome Hugh Massie, the founder of DNA Behavior, to the podcast. They engage in some lighthearted banter about Hugh's Australian background and his business name spelling.Overview of DNA Behavior's approachHugh explains the core of DNA Behavior's psychometric system. He measures 8 primary traits and 24 sub-traits to build a comprehensive profile of an individual's natural tendencies. He emphasises the importance of understanding people's instinctive behaviours under pressure, not just their learned social behaviours.Applying DNA to teams and organisationsThe group discusses how DNA Behavior's insights can be used to understand the dynamics of teams and organizations, drawing parallels to the characters in the TV show "The Office". Hugh explains how the system helps identify strengths, weaknesses, and potential conflicts within a group.Concerns about privacy and trust Graham expresses concerns about whether people will be willing to surrender the "deeper" aspects of their personality? Hugh addresses this by explaining the importance of psychological safety and how the system is designed to build trust and transparency.Quantifying the business impactHugh outlines how his approach can directly impact a company's financial performance and valuation. This is by helping leaders make better decisions around innovation, cost management, and other key business drivers. He cites data showing a 23% average revenue growth for customers.Potential applications beyond the workplaceThe group explores how his profiling capabilities could be applied to other domains, such as investor screening and selection. Hugh explains how the digital scanning technology allows for profiling large groups of people at scale.Wrap-up and reflectionsGraham and Kevin reflect on the insightful and engaging nature of the conversation, noting the unique capabilities of DNA Behavior's approach. They express interest in further exploring the system and its potential applications. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

#502 - Rebecca Irey - Wealth Management

This podcast discusses alternative ways to wealth management. Rebecca Irey from Austin, Texas, joins to share how she sets people free with generational wealth creation. A fascinating podcast.Summary of PodcastCasual conversation about England, Ireland, and immigrationThe discussion begins with a casual conversation about the differences between England, Ireland, and the UK. Rebecca shares her American perspective that she sees them all as the same, which her Irish friends disagree with. The group debates the nuances of the regions and the local reactions to immigration.Introducing the podcast and guestsGraham and Kevin introduce the "Next 100 Days" podcast and welcome Rebecca as a guest. They establish that the discussion will focus on wealth management from a US perspective, with Rebecca's expertise.Rebecca's background and philosophy on wealthRebecca shares her personal story of growing up on a ranch in South Dakota and experiencing the loss of the family's land due to financial mismanagement. This shaped her views on the importance of understanding financial rules and leveraging money rather than just earning it. She explains her belief that wealth is about having enough to do what you want, when you want.Generational wealth and financial strategiesRebecca describes how she has set up her children and grandchildren to be financially secure, using tools like indexed universal life insurance policies to create generational wealth. She contrasts this with the traditional "earn, save, invest" approach and explains how she helps younger clients leverage their money rather than just accumulating it.Differing perspectives on ownership and controlThe group discusses the philosophical differences between "owning nothing and being happy" versus the traditional Western view of accumulating assets. Rebecca explains how she helps clients control their finances without necessarily owning everything, while Graham and Kevin share their concerns about the potential downsides of that mindset.Reflections on the podcast experienceRebecca provides a positive testimonial about her experience on the "Next 100 Days" podcast, noting that she enjoyed learning different perspectives from the UK-based hosts.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

#501 - Nikola Jakic - Compass AI

Financial Intelligence. Nikola Jakic from Compass App AI combines your financial data with context to give you confident decision-making.Summary of PodcastIntroductions and backgroundKevin and Graham introduce themselves and welcome their guest Nikola Jakic. Nikola is the founder of a financial AI tool called Compass AI. He provides background on how he came up with the idea for Compass AI based on his experience as a CEO of a software company. Then he discusses the limitations he faced in managing the financial aspects of the business.Overview of Compass AINikola explains that Compass AI combines a company's financial data with business context. Doing this provides insights and recommendations to help founders and fractional CFOs make better decisions. The tool can connect to accounting systems like Xero and QuickBooks, categorise transactions, generate forecasts, and allow users to interact with the data through natural language prompts.Target market and positioningKevin and Graham discuss how Compass AI is positioned to serve small and medium-sized businesses. This as opposed to targeting the enterprise market that many financial software tools focus on. Nikola shares that his initial target audience was founders, but he has also found interest from fractional CFOs who can use the tool to provide more value to their clients.Competitive landscape and growth strategyThe group explores Compass AI's competitive landscape, noting that while there are tools targeting CFOs and larger enterprises. He explains there is less focus on the small business market that Nikola is pursuing. They discuss Nikola's strategy of starting with founders and growing with them as their businesses scale, rather than chasing the enterprise market directly.Recap and next stepsGraham and Kevin provide a positive recap of the discussion and encourage Nikola to continue focusing on his target market and leveraging the natural, conversational style he demonstrated during the podcast. They express enthusiasm for the product and suggest ways Nikola could use snippets of the conversation for marketing purposes.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

#500 - John Bush - Answer Engine Optimisation

John Bush has created a way for businesses to be seen by Large Language Models called Answer Engine Optimisation.Summary of PodcastPodcast milestone and backgroundKevin and Graham discuss reaching their 500th episode of The Next 100 Days podcast. They reflect on their journey over the past 10 years and how the podcast has evolved. They introduce their guest, John Bush, an expert in "Answer Engine Optimisation" (AEO). John will discuss how businesses can optimise their content for AI-powered search engines like ChatGPT.John's background and AEO conceptJohn shares his background, including his experience in telecom, startups, and cloud infrastructure. He explains how he became interested in AEO after seeing the impact of AI on his marketing consultant friend's business. John describes the process of developing an AEO analysis tool. The tool evaluates websites on factors like visibility, accessibility, and authority. The outcome means businesses can make their content more searchable and usable by large language models.The changing landscape of search and AIKevin and John discuss the declining importance of traditional Google search and the growing prominence of AI-powered search tools like ChatGPT. They explore how businesses need to adapt their content and website structure to be more easily understood and referenced by these new search engines, rather than just optimising for Google.Practical applications of AEOJohn demonstrates a tool his team has developed that can automatically analyse a company's competitive landscape and provide insights based on the data, without relying on the company to manually gather and synthesise the information. He explains how this type of AI-powered analysis can be applied to various business functions, such as RFP responses and lifetime value calculations.Challenges and considerations around AI-generated contentKevin raises concerns about the potential risks of using AI-generated content, such as the ability to verify the accuracy and provenance of the information. John discusses efforts to address these issues, including watermarking content and providing audit trails for AI-powered decisions.The future of AI in businessJohn and Kevin discuss the broader implications of AI in the enterprise. They cover the importance of data stewardship, security, and the role of human expertise in augmenting AI capabilities. They explore how AI can be used to automate and enhance various business processes, while also highlighting the need to carefully manage the integration of these technologies.Wrap-up and reflections on the podcastKevin and Graham reflect on the evolution of The Next 100 Days podcast over the past 10 years, noting the shift in focus towards AI and technology. They express their enthusiasm for continuing the podcast and exploring the latest developments in this rapidly changing landscape.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com