#464 - Toby Burns - The Silent Disco Company

Toby Burns is the director of The Silent Disco Company. He has been immersed in the events industry since the age of 16. And, guess what, he's been a DJ for Google and Virgin. He launched The Silent Disco Company more than 10 years ago. Since, he's gained extensive experience organising world-class events globally.

Summary of the PodcastIntroduction to The Silent Disco Company

The discussion begins with an introduction to the silent disco company, where attendees wear wireless headphones and can choose between different music channels. This allows for a unique and interactive experience, where people can dance to different songs simultaneously. The hosts, Graham and Kevin, explore the history and appeal of silent disco.

Versatility of Silent Disco

The Silent Disco Company representative, Toby, explains how silent disco provides choice and flexibility for attendees, allowing them to switch between music channels. He also highlights the versatility of the technology, noting its use in a variety of settings like conferences, weddings, and even care homes for dementia patients.

Innovation and Competitive Landscape

Toby discusses the importance of continuous innovation in the silent disco industry, as competitors often quickly copy successful ideas. He views this as a compliment, and focuses on staying ahead of the curve through new product development and improving the customer experience.

Scaling the Silent Disco Business

Toby discusses the scale of the Silent Disco Company's operations, noting they hire out equipment for over 1,500 events per year. He explains the challenges of managing growth, balancing inventory, and maintaining quality customer service. Toby also shares his perspective on running a lifestyle business versus a high-growth enterprise.

The Next 100 Days Podcast Co-HostsGraham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com