The Business Of Influence

Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams. Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the lens of commercialisation, risk, reputation, and cost management. You’ll also hear from industry experts and successful influencers, sharing their insights and experiences on how they turned their influence into a profitable business.