Starting An eCommerce Side Hustle, With Sonny & Felix's Gen Edye
Alongside her sister Madaline, Gen Edye is the co-founder of Sonny & Felix: a purpose-driven sunscreen brand. Less than a year from launch, their flagship product, the Nude-E has already attracted a cult following and is changing the way we think about sun protection. Alongside running a eCommerce business across two different timezones, Gen works a busy full-time job as a solicitor. In this chat, the multi-talented Gen and I chat about:
-Launching an eCommerce business in the middle of a pandemic
-The pros and challenges of working with family -The first steps they took to get their business off the ground in a highly regulated industry
-How her personal experience with PCOS led to her lightbulb idea
-How she juggles it all (hint: a lot of early morning wakeup calls) And so much more! If you've ever thought about starting a product-based side hustle, this interview is essential viewing.
WHERE TO FIND EMMA NORRIS
Follow me: https://www.instagram.com/emmajanenor...
https://www.instagram.com/theprogress...
Community for smart, scattered women: https://www.theprogressclub.co Podcast: https://anchor.fm/adayinprogress
WHERE TO FIND SONNY & FELIX
Follow: https://www.instagram.com/sonnyandfelix/
Website: https://sonnyandfelix.com.au/
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