“People are following people more than companies more than ever before.” - AJ Vaden
My guest this week, AJ Vaden, has found herself doing something she never thought she would be doing: teaching people how to become more well known for what they do. AJ is the CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities in personal brand strategy.
In this episode, AJ talks about the power of the personal brand and explains how she helps people turn their thoughts into thought leadership. She and I discuss what Americans consider a personal brand and how to use each social media platform to appeal to a different part of who you are.
Listen in to learn why it’s important to build a personal brand within a company, which surprising factors affect your return on investment, and one key thing that lawyers, employers, and doctors have in common.
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“People don’t care much about what you sell or what you do; they care about who you are.” - AJ Vaden
Some things we learn in this podcast:
How did the Brand Builders Group get its start [3:51]
What are the course offerings from the Brand Builders Group [5:54]
Why is visual branding important [8:59]
What important statistics did Brand Builders Group glean from brand research [11:45]
How to create authentic product content [17:34]
Why it’s important to build a personal brand within a company [26:03]
Which surprising factors affect your return on investment [29:51]
Why Victoria’s Secret is switching up their branding [34:45]
Fun facts about building a personal brand [44:52]
Why are companies losing credibility in the marketplace [47:05]
For which profession is personal brand most important [48:04]
What is the correlation between trust and personal branding [50:27]
AJ's 3 Tips for Building Your Personal Brand:
Figure out what problem you solve in the world
What is the unique way that you solve the problem
Figure out what person you are doing this for
Links Mentioned:
Download the Brand Builders Group study
Learn more about my Entrepreneur Personal Brand Photography
Connect with AJ Vaden on Instagram | LinkedIn | Pinterest | Brand Builders Group
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