The Green Repeal - A Guide to Cannabis Marketing & Advertising
Business:Marketing
056: From Craft to Cannabis, A Soda Story with Bohb Blair
We’ve spoken to many entrepreneurs and business leaders in the cannabis industry, and we’ve noticed one overarching theme: everyone is very new and still figuring it out as they go. Even in the most mature markets, things are constantly changing, and new categories are emerging all the time.
Today’s guest, Bohb Blair, is relatively new to the industry but has a proven knack for reinvention. He’s the Chief Marketing Officer at Jones Soda–one of the very first craft soda brands to make a splash over two decades ago. These days, Jones is making a name for themselves with Mary Jones Cannabis, their new cannabis-infused beverage and edibles brand, and Bohb is their Chief Brand Officer.
Before joining Jones Soda, he spent over 20 years at marketing agencies, including Starcom, and he’s won countless awards for clients, including Pringles, Budweiser, and Airbnb–to name just a few.
In this conversation, Bohb shares how he’s launched new products and brands while reinventing himself along the way, what he’s doing to help take Jones into a new category while retaining brand loyalty, and the unique opportunities that bigger brands have right now to enter this industry.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/56
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
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