The Green Repeal - A Guide to Cannabis Marketing & Advertising
Business:Marketing
057: The Recipe for Success in Cannabis Edibles with Jeff Koz
Every brand has a story, but few have a combination of family recipe, story, and legacy quite like Dr. Norm’s.
Dr. Norm was a real person–a well respected M.D. His wife, Audrey, was a professional pharmacist and beloved baker. Their children started a traditional cookie company to honor their mother, and it’s since become one of California’s best selling cannabis cookie and brownie brands.
Today’s guest is none other than one of Dr. Norm’s son and a co-founder of the company, Jeff Koz. We met at MJ Unpacked, and we’re thrilled to have him on the podcast to share the story of his brand and his unique experiences.
In this episode, you’ll find out how Jeff and his sister broke into the cannabis industry, how Jeff and his sister Roberta honed their product and scaled their business, and the innovations shaping the future of the edibles space.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/57
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
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