Melissa Mann on store clustering and the challenges category development teams face
Melissa Mann, former Procter & Gamble Senior Category Development Account Executive, talks to Milena Salmon from Retail Mavericks about the idea behind store clustering, the challenges category development teams face, and why providing assortment relevance and efficiency is now becoming extremely difficult as more data, merchandising constraints, and category goals grow.
In this podcast, we will cover:
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