EP 153 - How are retail brands adopting IoT to engage consumers
This week we interviewed Cameron Worth, CEO and co-founder of SharpEnd. SharpEnd is an IoT agency and SaaS platform that supports CPG brands in connecting non-digital consumer products.
In this talk, we discussed using QR codes, NFC, and augmented reality to drive consumer engagement and generate market insights. We also explored the challenges involved in rolling out large scale IoT campaigns that involve millions of products, thousands of sales points, and dozens of countries.
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