Influencer marketing is rapidly growing as another way to get a form of "earned media" for your product or service. And Kristen Matthews, one of the leaders in the emerging methodology, knows how it's done. As Marketing Director at GroupHigh in Colorado, she is at the forefront of both doing and training how to reach out to, connect with and work with influencers in your industry — as often as not bloggers. This adds an entirely new level to your marketing opportunities and may be just what you ...
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