How does the brain decided what to remember and how can we use that to ensure that our core message is remembered by our audience? Dr. Carmen Simon, a cognitive neuroscientist, explains that your audience will forget something like 90 percent of what your content within two days. So the key is to control your 10 percent and make sure that using content, color, anecdotes, fact points and so on in the 90 percent is always pointing back to the 10 percent. No wasted rabbit trails!
About Dr. Carmen S...
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