Larry Kim will blow you away with a whole new understanding of engagement metrics, a post's relevancy score and the concept of 'auditioning' Facebook posts on Twitter to determine the best choices. As founder of Wordstream.com, which manages about a half a billion dollars in digital advertising, Larry Kim is one of the most knowledgeable people in this industry. If you are doing (or want to do) any social media advertising, you need to listen to his measurable and successful strategies for getti...
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