David and Josh were at #INBOUND15 in Boston with 14,000(!) other marketers and mined a wealth of insights that they barely get started on, such as: the biggest detriment to successful content marketing is a lack of buy-in — making it part of the company culture. And on that point are some amazing examples of success, from appliances to Mini Coopers.
Show Notes
We were thrilled to be involved in HubSpot's INBOUND Conference in Boston. Next year's event will be held in Boston in November!
A HUG...
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