Wait, create trust by giving away information and pointing potential customers to better options, even competitors?! Yes, that's what Sales Lion Marcus Sheridan believes and lives... and it has been a resounding success for his business, River Pools and Spas. The pool company, which was built from the back of a truck to a multi-million-dollar per year business, suffered a disastrous fall and near bankruptcy in 2008. Today, the business is bigger and better than ever, thanks in no small part to t...
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