The struggle: How can I make my company's content get shared and go viral? New York Times best-selling author Jonah Berger explains how word of mouth is 10 times more effective than advertising, and lets us in on the data-driven keys to making your content, your marketing, and your business take off. And as a bonus: He lets us know about the soon-to-be-released Contagious Index.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recen...
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