New Product Introduction & Management (with Katherine Ayombil)
Katherine Ayombil talks about her previous role as Product Manager for Reading Plus in terms of defining and prioritizing the developmental features of a new product based on a deep understanding of customer needs and wants. Katherine then talks to Tracey about the challenges of managing that product once it's introduced to the marketplace, and how competing products as well as ongoing customer feedback compels a business to weigh the value of a strategic pivot vs. adhering to the original product roadmap.
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