Michael Porter's Strategy Matrix (with John Neeson)
John Neeson talks with Tracey Renzullo about how his company SiriusDecisions applied Michael Porter's Strategy Matrix to help the company make important strategic decisions about product/market fit in the business-to-business (B2B) sector. SiriusDecisions, which was acquired by Forrester in 2019, provides actionable intelligence and frameworks to help businesses accelerate sales and marketing outcomes, and Mr. Neeson explains in detail the strategic decision-making process that contributed to the company's rapid growth.
Create your
podcast in
minutes
It is Free