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Sales Transformation

Sales Transformation

Business:Marketing

#620 S2 Episode 489 - GIVE IT SOME LOVE: Stop Hating on Scripts and Learn to Use Them More

#620 S2 Episode 489 - GIVE IT SOME LOVE: Stop Hating on Scripts and Learn to Use Them More

2023-04-05
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STOP HATING ON SCRIPTS!


The usage of scripts has different camps of sellers. Some say it’s needed, some say they don’t, and some say they’ll just wing it. So, which one is exactly right?


In this episode, Nancy and Collin explain why scripts are still important no matter how good you are at winging them, as scripts provide you with a basic guide to follow as a flow of your conversation. Learn more in this latest episode of Sales Transformation.



Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.


TRANSFORMING MOMENTS


COLLIN: THE PROBLEM WITH JUST WINGING IT

“If everybody is freestyling and winging it, you can't make decisions to see if there are needs to be something fixed, changed, or optimized because if everybody is doing something different, you don't know what's working, and what's not.”


NANCY: KEEP THE INTEGRITY

“A script doesn't mean you need to do it word for word, but you have to keep the integrity. So I may use a word naturally, that you wouldn't use, but use a different word that reflects the same meaning. So you don't want people to be clones of one another. I think the most important is the tonality, and learning how to speak in different communication styles to be the most effective, and most listened to.”


Connect with Nancy

Nancy Calabrese | Twitter | One of a Kind Sales


Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

view more

More Episodes

#532 S2 Episode 401 - WEED IT OUT: Assessing How Assessments Are Used
2023-01-07
#531 S2 Episode 400 - BUILD ME UP: Engineering The Modern Sales Leader
2023-01-06
#530 S2 Episode 399 - CHANNELS AND FUNNELS: Determining The Best Selling Approach
2023-01-05
#529 S2 Episode 398 - BDR LIFER: The Life and Career of Shawn Kipnis
2023-01-04
#528 S2 Episode 397 - POSITION VS TRANSITION: Treating Your Role As An SDR As An Expertise And Not Just A Stepping Stone
2023-01-03
#527 S2 Episode 396 - SUPERSIZE: A Walkthrough On The Enterprise Sales Process
2023-01-02
#526 S2 Episode 395 - TOP OF MIND: Handling An Enterprise Sales Call And Process
2023-01-01
#525 S2 Episode 394 - GETTING IT TOGETHER: Ensuring Your SDR Team Stays Intact
2022-12-31
#524 S2 Episode 393 - ALIVE AND KICKING: Proper Ways Of Active Engagement On Linkedin
2022-12-30
#523 S2 Episode 392 - 5 STAR: Top 5 Qualities Of A Great Sales Leader
2022-12-29
#522 S2 Episode 391 - WHAT’S THE EXCUSE? Using Video Right Away In Your Sales Connect
2022-12-28
#521 S2 Episode 390 - MORE THAN MEETS THE EYE: Tools And Features For A Catchier Profile on LinkedIn
2022-12-27
#520 S2 Episode 389 - IS HE THE ONE? Finding Out The Right People To Send Videos
2022-12-26
#519 S2 Episode 388 - BAPTISM OF FIRE: Rod Baptista’s Surefire Way To Leverage Personalization in Your Cold Outreach
2022-12-25
#518 S2 Episode 387 - NOW YOU SEE ME, ICP: Keeping Your Content Relevant and ICP Friendly
2022-12-24
#517 S2 Episode 386 - JUST SEND IT: Sending Video As A Primary Approach
2022-12-23
#516 S2 Episode 385 - BOLD GETS SOLD: Posting Your Video Publicly And Setting Personal Expectations
2022-12-22
#515 S2 Episode 384 - GIVE & TAKE: Turning An Interview Into A 2-Way Conversation
2022-12-21
#514 S2 Episode 383 - FIRST TOUCH: How To Do Your First Contact With A Prospect
2022-12-20
#513 S2 Episode 382 - BEYOND THE NOISE: How To Stand Out From The Crowd In Social
2022-12-19
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