FEED DROP – Micro Influencers – When Smaller is Better

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023

Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that not the least of which is there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.

Micro influencers also tend to bring, not only a targeted audience but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion rate. They’re often more willing to work with new or smaller brands and best of all they provide access to niche communities.

But how do you know the right micro influencer to choose? How do you know they’re “On Target?” And what kinds of fees are the going rate?

Listen to, and follow, Woman Up With the Sister Brand https://thesisterbrand.com/podcast 

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