BUILDING TRUST: Strengthening Relationships with Customers and Prospects with Sophie Salzman, Part 1

In this episode of Peak Performance Selling, Jordan sits with Sophie Salzman to talk about her journey going into sales and the strategies that define how she sells successfully over the years.

Sophie talks about the impact of trust in building and enhancing relationships with customers and prospects alike. Building trust is all about knowing the person first. This makes it easier for them to communicate what they need or want from your product or service overall.

 

PEAK PERFORMANCE HIGHLIGHTS:

SOPHIE: YOU NEED TO GET TO KNOW THE PERSON TO BUILD TRUST

“Being in a sales role is just being in a relationship role. You've got to understand what the product is, but when you ask me 'how do I build trust?', I don't lead with 'I think you need X', I'm telling you what you don't need.”

 

You can connect with Sophie and check out her work in the links below:

• Sophie Salzman | HubSpot Careers

 

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