The Power of Relationships in Sales: Why You, Not Just Your Product, Matter with Andy Paul (Part 1)
In this episode of Peak Performance Selling Podcast, Jordan Benjamin interviews Andy Paul, a seasoned sales expert with over 30 years of experience. Andy shares pivotal moments from his sales career that shaped his views on sales. He emphasizes the significance of building relationships in sales, highlighting that buyers ask, "Why you?" more than "Why your product?" Andy's anecdotes illustrate the transformative impact of trust, curiosity, and authenticity on successful sales interactions.
PEAK PERFORMANCE HIGHLIGHTS QUOTES
You can connect with Andy Paul through the link below.
LinkedIn: https://www.linkedin.com/in/realandypaul/
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Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/
MyCoreOs.com: http://mycoreos.com/
Podcast: https://www.mycoreos.com/podcast
Twitter: https://twitter.com/jbenj09
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