Organic Discovery for Podcasts - EP 67

How are you helping new listeners discover your podcast? When the news dropped that Google Podcasts would be shutting down in early 2024 (RIP), the industry was a-buzz. Google’s upcoming relocation of podcasts to YouTube Music will mean impactful changes for podcast creators, but those changes don’t have to be negative!

Mary breaks down what was great about Google Podcasts and how you can make sure your show’s organic discovery doesn’t suffer in this shift. You’ll want to save this episode for future reference—it’s packed with tons of practical suggestions!

Ready to future-proof your podcast? Mary shares her insights on:

• The perks that came with Google Podcasts, for creators and listeners
• Why you’ll want to get your podcast on YouTube if it isn’t already
• What the stats say—is video killing the podcast star?
• How to increase your organic discovery, including some SEO insights!

Links worth mentioning from the episode:

• Cumulus Media and Signal Hill study - https://www.insideradio.com/free/while-youtube-is-top-platform-podcast-consumers-will-follow-their-favorites-anywhere/article_ae7f09b0-044c-11ee-9844-1ffdc5e2c68c.html
• Get your podcast on YouTube with YouTube Studio - https://studio.youtube.com/channel/UCdWEOsLyrCOEirJLLRYBQzw
• Mary’s podcast listening apps directory - https://www.organizedsound.ca/directories/
• Episode 66 with Christian Klepp - https://www.organizedsound.ca/continuous-improvement-as-a-podcaster-with-christian-klepp-episode-66

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com