Better Advertising with BTR Media
Business:Marketing
Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast
#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also touch on Amazon Marketing Cloud (AMC) and the need for more experimentation tools in retail media.
Key Takeaways:
Follow Michael on LinkedIn
Learn more about Recast
Recast e-book download page
Follow Justin on LinkedIn
Learn more about BetterAMS
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Create your
podcast in
minutes
It is Free