Better Advertising with BTR Media
Business:Marketing
Getting Started with Amazon DSP: Key Differences from PPC
Welcome to the first episode of our Amazon DSP Series!
Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.
New to DSP? Start here
A Few of the Topics Discussed:
➡️ Get weekly insights from BTR Media
➡️ Connect with Adam on LinkedIn
➡️ Connect with Justin on LinkedIn
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