Do you feel excited to work toward your first (or next) 5 or 6-figure launch? Live launches are the best way to grow your business as an online expert because you can create predictable cash infusions, grow your audience, and elevate your credibility in the industry. Tune in as Kinsey walks you through the five most important stages of launches and how you can prepare to have your highest converting launch.
Past Episode:
Episode 66: Leverage Marketing
Do not miss these highlights:
01:22 This year, the focus is heading from a brand messaging perspective.
01:58 Bringing more content, curriculum, and coaching, around launching.
02:13 It is the core method for producing those high cash injections.
02:30 Live launches create an elevated layer for the business.
02:47 Captivate and Close podcast link about Leverage Marketing.
03:03 “Live launching” can exert the same amount of input, but bigger output.
03:15 It is obviously important to understand what it is because launching can mean so many different iterations of stuff.
03:28 But in this context, “live launching” is the method for opening doors to a program, or bringing large awareness to a program through a vehicle of a launch event.
05:33 There's a very specific process that you are going to walk through that is operating in a high-converting machine.
06:45 You need to blend the art and the science of live launching. Science is the process, the fundamentals are the stages.
07:06 Both the art and science of live launching are skills that you develop and fine-tune over time.
07:42 It's a journey and not to compartmentalize around.
08:02 It’s the first experience and the first impression that somebody's going to have of you.
08:31 Let's talk about the five stages of launching.
08:35 The first stage is the groundwork.
08:44 The groundwork is assessing not just the launch process that you're going through but also your offer.
09:43 You should be constantly asking and evolving in alignment with the people that you want to serve.
10:26 You need to dial in the one program product or service that you want to launch. Making sure that it is something that people want to buy.
11:25 But live launching an offer that hasn't been proven or tested is really challenging.
12:16 Groundwork is making sure you have a proven offer that you've sold a couple of times. You have clients who have gotten results. This you can bring as social proof into your launch.
14:22 Give yourself the space to really see those things through.
14:30 Stage two is the post-launch runway. Just like a plane cannot get into the sky or off the ground without that momentum.
15:15 When we think of the runway, what we're doing is actually creating the momentum and the buzz for the upcoming launch event.
16:28 You want to be talking about it every day. You're finding creative ways to really bring your audience's attention to why they need to be at this launch event and why it's so important for them.
18:39 Now, the third stage is the actual launch event. This is the peak.
18:56 The launch event is the most important in regards to really aligning your expertise, your niche, your brilliance, with your audiences.
19:19 Everything that you've curated for this launch event is basically going to tell people.
19:45 You want to treat this launch event like it is a paid experience that your people are coming into.
20:34 If you are just new to the live launching, start with something that is simple but also gives you enough time to create that experience with your people.
21:29 Consider what is your particular client most likely going to show up for. But also, where are you going to shine the most?
22:18 How can you elevate that experience so they can go deeper with you?
23:12 We package and position our launch events like we package and position an offer.
23:43 Less is better, you do not need to push the whole enchilada in your launch event.
25:00 How can you make sure that you keep that energy high and the belief also high?
25:23 You need to be around their objections and their limitations. If you don't help them overcome their limitations, no matter what you give them in your launch event, they will not be ready for your offer.
27:14 Start to understand the psychology of selling, and what you're really trained to do in these launch events.
28:06 Now stage four is the offer invitation. Now a lot of people would call this a pitch.
28:53 It takes time to build that confidence in pitching and to be able to share powerfully about your offer in that bold directive way.
30:12 When you talk about your offer, you need to go all in every time and give it the time and space it deserves.
32:20 Stage four is the offer invitation.
32:32 This is when you get to unpack your offer and show people how you can help them.
32:40 Last stage, the post-launch.
33:07 The post-launch is the time period between when you've offered them the invitation and how long they have to make a decision.
33:20 It's in a condensed period of time. It's saying that doors are closing, or you may not have to close doors.
35:00 Make sure you are fully addressing questions, concerns, and emails, that you are going to have.
36:16 You want to manage your mind, thoughts, and your feelings, during the whole process so that you can keep your energy high, but also have things done ahead of time.
37:36 We have some resources in the show notes for you to come in. Experienced this yourself if you want help in designing, mapping out, and executing an incredible launch experience for your audience.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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