E33: "This is the HARDEST Thing an Entrepreneur Can Do" - with the Inventor of the world's first 3D Printed Plant-Based Meat, Giuseppe Scionti

Entrepreneurial mindset is taking action for a solution when nobody is.

Giuseppe stepped out of the academic world, where he specialized in tissue engineering, to tackle a pressing global issue: the need for sustainable meat alternatives. With this goal in mind, he invented the first 3-D printer for plant-based meats, an innovation with the potential to transform our food system. Today, he's going to share his unique journey from using his unemployment checks to start a company that stands at the forefront of the plant-based sector. Expect to hear about the challenges he faced, the breakthroughs he achieved, and the valuable lessons learned along the way. Giuseppe's story is a testament to what can be accomplished with determination, creativity, and a vision for a healthier planet.

Discussed:

• His aspiration to become a serious inventor.
• How he chose studies between his scientific curiosity and his will to impact the world.
• The differences between academia and the entrepreneurship world.
• How happened his change from academia to being an entrepreneur.
• How he developed the first 3D-printed plant-based meat.
• The beginnings of Novameat.
• Why he decided to approach Michelin-star chefs to use his technology.
• The challenges of the 3D Printing for the plant-based food.
• The two perfect personality traits to be an entrepreneur.
• A movie that all the entrepreneurs shall watch.
• The reasons why the plant-based industry has fallen during the last year.
• The hardest thing he had to do as an entrepreneur.
• The best decisions he took when starting Novameat.
• What is happening in Italy with the ban on cultured meat.

And much more..

Quote: “The only way to make an impact in food is to make it exciting. If it does not work for the people, it will not work for the planet”.

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😊 The Guest: ⁠Giuseppe Scionti.

His Company: Novameat