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Deconstructing Data

Deconstructing Data

Business:Marketing

Utilizing Data: Simplifying Marketing and Advertising Workflows with Jamie Thomas, CEO and Co-Founder of Cognito Forms

Utilizing Data: Simplifying Marketing and Advertising Workflows with Jamie Thomas, CEO and Co-Founder of Cognito Forms

2024-05-15
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This week we welcomed guest Jamie Thomas, CEO and co-founder of Cognito Forms.

Jamie explained how he started out studying aerospace engineering but found his passion was in software development and web consulting. He and his co-founder noticed a common need among their clients for customizable software solutions and that inspired them to create Cognito Forms.

Their goal is to empower non-technical people to build their own tailored forms and workflows to manage data more efficiently.

Conversation TOPICS

  1. AI Boost: Streamlining Marketers' Workflows

  2. Effective Data Management Strategies

  3. Data Collection Tools

  4. Tech Stack


view more

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The Power of First-Party Customer Data with special guest John Baudino. Episode 27
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Breaking Down Analytic Failures with special guest Jesse Oulette. Episode 26
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The What and Why of Data Governance with special guest Sharad Varshney. Episode 25
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Death of the Cookie with special guest Fariba Zaminiyan. Episode 24
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The Evolution of Data to Fuel Change with special guest John Loury. Episode 23
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3rd-Party Cookies Are Detrimental with special guest Matt Hertig. Episode 22
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Data Quality Challenges in Machine Learning and AI with special guest Jay Bartot. Episode 21
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Email and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20
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Data-Based Decision Making in DTC Advertising with special guest David Tiberia. Episode 19
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Authentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18
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Building Ad Audiences in a Third-Party Cookieless World with special guest Michael Steele. Episode 17
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Infusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16
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The Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15
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Winning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14
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Challenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13
2022-09-09
Accurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12
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Data-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11
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Evan Chaisson - VP of Product at Written Word Media
2022-08-05
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