The MrBeast Interview: Inside His $120M Creative Process

I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/

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(0:00) MrBeast’s Thumbnail Studio & Process

(2:41) MrBeast’s Secret Project Announcement

(4:52) How Jimmy Finds Video Ideas Using Outliers

(7:51) Copy & Paste vs Copy With Taste

(9:30 Using Outliers To Find Video Ideas (Cont.)

(12:39) Analyzing MrBeast’s Last 50 Uploads

(14:52) Adding ‘Story’ To A MrBeast Video

(16:53) The Reality of Filming With 300 Cameras

(20:07) How Jimmy A/B Tests Thumbnails

(22:22) Brainstorming Videos With ViewStats

(30:21) Roasting MrBeast’s Old Thumbnails

(32:42) Choosing Ideas with “Interest Market Cap”

(35:10) Going Beyond the Views & Budget

(39:19) How Much Does a MrBeast Short Cost?

(40:15) Reality of Filming a $100M Amazon Show

(45:23) What Does A Shoot Day For Jimmy Look Like?

(46:38) Chandler Says Hi

(47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.)

(48:01) MrBeast’s Mental Health

(51:20) How MrBeast Shoots Thumbnails

(55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island

(57:44) Updates On Feastables

(1:01:42) Income Pie Chart: Brand Deals, Feastables, etc

(1:05:47) Advice to Creators Launching Products

(1:09:49) Improving Past Videos

(1:15:23) How to be in MrBeast's Next Video

(1:18:16) How Jimmy is Using AI

(1:19:57) Becoming YT's Most Subscribed Creator

(1:23:32) Having a Family