Navigating Customer Data - Insights from Rudderstack's CEO, Soumyadeb Mitra, SPaMCAST 819

The Sofware Process and Measurement Cast 819 features our conversation with Soumyadeb Mitra, Founder and CEO of Rudderstack. We discuss the trials and tribulations of consolidating and effectively using customer data. Tools like machine learning and generative AI make generating insights easier but “easier” does not mean easy. We also discuss entrepreneurship and trust.  Soumyadeb Mitra is the Founder and CEO of RudderStack, the Warehouse Native Customer Data Platform (CDP). RudderStack helps data leaders drive revenue by making it easy to collect, unify and activate customer data for every team and tool. With a strong background in software engineering and data analytics, Soumyadeb is passionate about helping data leaders and teams make data valuable in their companies.  Before founding RudderStack in 2018, Soumyadeb worked in various technical roles at leading technology companies, where he gained valuable experience in big data, machine learning, and cloud computing. While Head of Machine Learning at 8×8 (Nasdaq: EGHT), a unified communication as a service company, he found existing CDP solutions unable to meet his requirements for security, reliability, and scalability. He left to start RudderStack to solve that critical roadblock for companies looking to deliver key projects like real-time personalization and recommendations. Learn To Tame Your Work Intake Beast! Work Intake Summer Camp is in session!  Jeremy Willets and I are celebrating summer in the northern hemisphere with a summer camp. We’ll look at the primary causes of work intake problems… and how to solve them! Join us for an entertaining and informative LinkedIn Live event. The next weekly session begins at 11:30 EDT on July 17th ().   Each session will: Define one work intake problem per session,  Identify how to recognize the problem,  Offer a pragmatic approach to tackling the issue, and At least one scary story of work entry gone wrong (this is summer camp) We would like you to register at our Maven page so we can remind you when the session goes live. If you register we also have a Work Intake Problem Worksheet that we use in our workshops that we will email.  However, if you’d rather not register on Maven you can set a reminder on LinkedIn (). In either case, we will announce when the sessions go live on LinkedIn. Share the invitation with others, wear sunscreen, and be kind to your fellow campers!   Re-read Saturday News Chapter 7 of Mihaly Csikszentmihalyi’s is titled, “Work As Flow.” Work is one of the largest single blocks of time adults carve out of their 168 hours of breath in a week. Mihaly Csikszentmihalyi states. “Work that requires skill and is done freely refines the complexity of self.” Flow is the result of this refinement, at the least the potential for optimal experience from work. Juxtaposition work generates opportunities for flow with work which is the energy used to realize someone else's dreams, hopes, and ambitions. This is not a formula for optimal experience and flow.  Buy a copy and read along –   Week 1: –   Week 2: –   Week 3: –   Week 4: –   Week 5:   Week 6: Week 7: Week 8: Next SPaMCAST  We will continue the story of Innovatech and how a data-driven improvement initiative can be bootstrapped with courage and perseverance. We will also have a visit from  whose “Not a Scrumdamentalist” column delivers insights and advice.