How Brands, Creators, and Communities Can Face the New Social Era

It’s time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, shares her tips for brands and creators to achieve success in today’s social era.

Full Episode Details 

As a true “creatorpreneur,” Jayde isn’t just the Founder and Head of Creative at Em Dash, a content and creative development agency. She has a ton of other projects, including hosting the LinkedIn series #CreatorTeaTalk, being the Co-Founder of Weed For Black Women, a media hub and online community, plus managing her own personal brand. She joins this episode to share her strategies for creating brilliant content for brands and collaborating with creators, plus how she developed her own personal brand on LinkedIn, aka “the Briefcase App.”

We hear why she favors flexibility and adaptability in social media strategies over rigid, long-term plans that often fall short in the fast-paced social media world. She suggests that brands should focus on developing teams who live and breathe social and can create high-quality content with a more flexible approach.

We also talk about the creator economy, and Jayde shares some invaluable tips for creators on negotiating pay and developing business savviness. She suggests that brands look beyond partnering with creators for one-off campaigns and instead work on more sustained collaborations. The episode also explores Jayde's journey from corporate life to becoming a successful creator on LinkedIn, where she found success by staying true to her authentic voice and personality.

In This Episode:

• 2:08 - Jayde takes us through all the different projects she manages to balance at once
• 3:54 - Why Jayde first got into the creator space
• 5:34 - How Jayde turned away from Twitter/X to find success on LinkedIn
• 7:55 - Advice on finding your footing on LinkedIn
• 11:20 - What are brands getting right in the creator economy?
• 14:47 - Jayde explains some of her brand partnerships
• 15:53 - Why creators need to be business savvy
• 17:44 - Negotiating pay as a creator and getting paid what you’re worth
• 19:37 - Jayde explains how the Weed For Black Women community began
• 23:32 - What she’s learned about running a community
• 25:48 - How Jayde evaluates success
• 27:10 - Where brands are doing their communities injustice
• 29:07 - Advice for brands starting from scratch
• 31:04 - Why planning social media content too far in advance isn’t worth it anymore
• 34:29 - How creators can set boundaries to avoid burnout
• 38:24 - Jayde’s top tips for aspiring social pros 
  

Resources 

• The Em Dash Co.
• Connect with Jayde on LinkedIn
• Follow Jayde on Instagram
• WFBW Ventures
• #CreatorTeaTalk

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