128. Not Wasting Time: Andri Snær Magnason, author of ‘On Time and Water’, [reads] ‘Einstein's Dreams’

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My first job out of university was with a company that specialized in innovation. It was there that I really began to understand how creativity flourishes when there are restraints. We were once hired by Kellogg’s to help do something new for Corn Flakes, but weren’t allowed to change the product, packaging, or marketing. I remember realizing that I needed to figure out the rules in order to decide which ones needed to be broken. 

Whatever your situation, there’s liberation in understanding what rules need to be followed, and which ones can be played with. I’m wondering, how might you more joyfully break a few rules? Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/  

Andri Snær Magnason is one of Iceland’s best-selling and most prolific authors, with experience writing across almost every genre, including film.

Andri reads two pages from ‘Einstein’s Dreams’ by Alan Lightman. [reading begins at 16:05]  

Hear us discuss: 

“As an artist, you always have to push your limits and try to reach out of your comfort zone.” [5:00] | The beauty of simplicity: “One of your roles is to not waste your reader’s time.” [18:42] | A vision for the future. [25:12] | “The way we perceive time, both lived and unlived, can go from feeling like an eternity, to feeling like a flash.” [30:40]