Business:Marketing
The Success is in the Strategy with Deniero Bartolini
There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches.
But there are others that require a lot of education before someone has enough understanding to be able to make an informed decision about what exactly the product is and how it might be able to help them if they should choose to buy it.
Now, a podcast can do a lot of heavy lifting when it comes to filling that gap and providing the education and the understanding required for someone to make a buying decision, and it can make tons of other areas of your sales and delivery process a lot easier.
Today, I've got a deep dive into a podcast process and optimization strategy for you with Deniero Bartolini, host of The Remote CEO show podcast. He's a digital entrepreneur, bestselling author and founder of Remote CEO, a company that helps professional firms scale with remote teams.
Deniero has been podcasting for almost a decade and a half and is incredibly generous with his insights into the different ways that you can leverage a podcast in a business, from providing that critical early information and education to potential clients of high ticket offers, to building trust with new and old clients of any kind of product and increasing your revenue, which is not always easy as a direct line through podcasting, but he's got some great examples and in case studies of exactly how he has helped clients do that.
Listen to the episode below or read the blog post here: podcastingforbusiness.com/90
Tune in to the full episode to learn:
- Deniero Bartoloni’s journey from DJing to podcasting
- Indoctrination through podcasting
- Podcasting and the sales cycle
- Balancing solo and interview episodes
- Streamlining podcast production with The Remote CEO
- How metrics and audience goals shape growth
- Podguesting versus hosting
- Finding the right podcast persona
- Signs that you should podcast for your business
My book, Podcasting for Business is coming out this September — learn more about it here.
Deniero: “Everybody can find me at denierob.com — book, podcasts, and everything else.
If you are a solopreneur looking to scale up with a remote team, or you are an existing business owner that has maybe a team of 10, 15 people, but you also want to build a hybrid team, then also reach out to us because we have some great stuff that we want to share with you.”
Website | LinkedIn | Instagram | The Remote CEO Show
Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
“A confused mind never buys.” - Deniero Bartolini
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram
- Pre-order the book, Podcasting for Business
- Pre-ordering will get you a free ticket to PFBCon 2024
Learn about what other business podcasters are doing:
- State of Business Podcasting Report 2023
Deniero Bartolini | Website | LinkedIn | Instagram | The Remote CEO Show
Related:- Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
- The Power of Strategy with Stephanie Feger
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