How is the telemarketing space evolving?

Lucinda Rouse and Emily Burt are joined by Jack Boardman, head of development at the telemarketing agency Angel, and Phoebe Cooper, marketing manager in the RSPCA’s donor development team.

Jack describes the power of a telephone conversation in building rapport with new and potential supporters. He explains the fusion between digital lead generation and telephone conversion in response to changing media consumption habits.

Phoebe provides insight into the RSPCA’s Gift Aid telephone campaign, which was responsible for 98.3 per cent of new Gift Aid opt-ins in its first year.

Charity Changed My Life features the story of Sarah, whose participation in the Bags of Taste home cooking programme has helped her manage the effects of post-traumatic stress disorder.

Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.

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Read the transcript.

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