Spotify unveils “2024 Wrapped”

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• Spotify launched 2024 Wrapped, its annual look back at your last year on the platform.
  • It includes 2024 Wrapped for Creators, which takes a look at your podcast and how it’s performed. For the Podnews Weekly Review, ours is here.
  • Spotify released a set of “top 10 podcasts”. We’ve got the global list, and those for the US, UK and Ireland. (Of note: the #10 global show is a Spotify exclusive show in Spain - we didn’t think they did those any more.)
  • There’s a fair amount of AI, too. Spotify launched a “Wrapped AI podcast”, working with Google NotebookLM. You’ll find it in the app in some countries - it’s those two folks from NotebookLM, looking through your music list. You can share it with others. You can also enjoy your very own AI DJ, playing some of your biggest tunes.
• Spotify’s press release also enclosed new numbers for video podcasts on the platform: it’s now over 300,000. In June, the number was 250,000.
  • By way of comparison, there are 125,268 video podcasts using open RSS, looking through the Podcast Index data. And 14 billion videos on YouTube.
• APM has partnered with Magellan AI to provide real-time attribution and audience analytics to advertisers.

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• AMA has unveiled enhanced data management tools for brands, allowing brands to easily upload and manage both static and live data through a Google Sheets integration.
• The Colin and Samir Show interviewed the founder and CEO of Spotify, Daniel Ek. In the interview, we learn that Spotify’s aim is to grow loyal audiences who pay. Ek suggests that the advertising model “puts the consumer and the creator at odds with each other”.
• 2025 may be Australia’s first “podcast election”, suggests Audacia Audio’s Kym Treasure, giving plenty of advice for the country’s “pollies” how to use podcasting to help them reach audiences.

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